Role Overview

AlgoEclipse Ltd is seeking a commercially focused and strategically minded Head of Marketing to lead the development and execution of a data-driven marketing strategy across digital channels.

This role is responsible for building brand authority, increasing qualified customer acquisition, and strengthening long-term positioning within the automated trading software sector. The successful candidate will operate at both strategic and operational levels, overseeing performance marketing, brand development, and growth initiatives aligned with regulatory considerations and responsible financial promotion standards.

Key Responsibilities

• Develop and implement a comprehensive marketing strategy aligned with company growth objectives.

• Lead brand positioning and messaging to reinforce credibility, transparency, and institutional-grade standards.

• Oversee digital acquisition channels including paid media, SEO, email marketing, and social platforms.

• Optimise conversion funnels across website and sales infrastructure.

• Manage marketing budgets with a focus on ROI and measurable performance outcomes.

• Establish performance tracking frameworks, reporting on CAC, LTV, funnel metrics, and channel efficiency.

• Ensure all promotional activity adheres to applicable financial marketing regulations and compliance standards.

• Build and manage external contractors or internal team members as the company scales.

• Identify strategic partnerships and growth opportunities within the trading and fintech ecosystem.

• Oversee content strategy including educational materials, video, and product positioning.

Basic Requirements

• 5+ years experience in digital marketing, growth, or performance marketing roles.

• Demonstrated experience leading marketing strategy within fintech, trading, SaaS, or financial services sectors.

• Strong understanding of paid acquisition (Meta, Google, YouTube) and conversion optimisation.

• Analytical mindset with experience using performance tracking tools and attribution models.

• Proven ability to manage budgets and deliver measurable growth outcomes.

• Strong written communication skills with the ability to maintain a professional and compliant tone in financial markets.

• Experience working in regulated or compliance-sensitive industries.

Preferred Requirements

• Experience marketing trading platforms, algorithmic trading software, or financial products.

• Familiarity with MetaTrader ecosystems and retail trading audiences.

• Understanding of FCA financial promotion rules or similar regulatory frameworks.

• Experience scaling early-stage fintech or trading-focused businesses.

• Strong brand development and positioning experience within competitive markets.

• Leadership experience building and managing small, high-performance marketing teams.

Ideal Candidate

The ideal candidate combines strategic thinking with commercial discipline. They understand performance marketing but also appreciate brand positioning in credibility-driven sectors such as financial technology. They are data-led, compliance-aware, and capable of scaling structured growth without compromising long-term brand integrity.